Create an Online Presence for your Tutoring Business
Having an online presence is vital for all businesses in this technological age. Education Quizzes can help you do that and we can also help get you onto the first page of an internet search. This article explains how.
If you fancy a PDF version of this page, simply click Create an Online Presence for your Tutoring Business PDF
As a tutor, it can be challenging to promote your business. Having a website is a great way to establish your online presence. Potential clients often search for tutors online and want to explore a business before committing. However, creating and promoting your website can be tricky. Let us handle the hard work by crafting pages that rank well on search engines.
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How Your Pages Will Look
During Education Quizzes' years of operation, we've learned that internet users have little patience. To ensure a positive user experience, we prioritise a clear and concise layout with a readable font, complemented by light blue and yellow backgrounds for a friendly appeal.
What Your Pages Will Include
We believe the most critical content is your contact details. Placing them at the top ensures visitors can easily reach out. Following that, we provide information on the subjects taught, demonstrating support for visitors, whether or not they choose our service. The days of a hard sell online are over!
The remaining content focuses on introducing you, your qualifications, and experience.
How Your Pages Will Be Seen
Online visibility typically relies on paid advertising or free search results. At Education Quizzes, we prefer the latter. By achieving high rankings on Google and Bing through SEO, we attract organic traffic without the need for paid advertising.
Pay Per Click Advertising
While Pay Per Click is an option, it can be costly, and the visibility ends when you stop paying.
Search Engine Optimization (SEO)
SEO is the key to sustained visibility without ongoing costs. The following sections explain how we employ SEO for your benefit.
Pay Per Click is expensive - SEO is free!
Understanding Domain Authority
Google assigns a ranking, known as "Domain Authority," to each website. This ranking, starting at 0, builds over the years based on the number of links from other websites. With a current domain authority of 49, Education Quizzes' numerous links, including those from reputable sources like the BBC, enhance the chances of your individual pages ranking well on Google.
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Optimizing Page Content
Each page should have a clear focus, concentrating on specific keywords for better search engine rankings. We include town names in the top section of each page, signalling relevance to local searches, enhancing your chances of ranking well.
Our reputation and clarity get our web pages seen!
Behind the Scenes of a Website Page
Constructing a page involves influencing rankings through meta tags, unseen instructions for search engine robots. Choosing clear and specific meta titles and descriptions is crucial for ranking well on Google and attracting visitors.
The following example might help to explain:
If you search on Google for "GCSE Quiz", "GCSE Bidmas", "Bidmas or Bodmas", etc. you will normally find that we are in the top position but sometimes we are pushed into the number two position by the mighty BBC Bitesize! The way that we appear on the listing pages will be similar to the above picture. The purple text is largely decided by our choice of "Meta Title" and the black text is largely decided by our choice of "Meta Description". Carefully choosing Meta Titles and Descriptions is the most significant tool in our armoury to influence where we appear within the Google rankings and therefore the number of people who we attract to our pages.
It is really important that there are no duplicate Meta Titles or Descriptions on the website and that they include relevant search terms – the terms most commonly typed in.
We have become experts at choosing good meta titles and descriptions over the years and you can be sure that the ones we choose for your pages will be the very best.
Black Hat and White Hat SEO
Unscrupulous web developers often use deceptive techniques, known as "Black Hat SEO," to attract clicks. We strictly adhere to ethical practices, maintaining a Website Spam Score equivalent to prestigious universities like Oxford and Cambridge.
Leveraging our experience and the strong reputation of our website, we create high-performing web pages to promote your business. For more information, contact Colin, who will be happy to guide you through the process.
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